To be sustainably aware would mean to
know how our actions can affect and even damage the planet, to then work more
environmentally friendly.
I
believe a main problem we suffer with is that we have become more and more
demanding as a society. People
experimented how to create synthetic fibres making materials less costly and
faster to create, however the chemicals are ending up damaging nature.
Companies attempted to use more organic, natural materials, but fashion, as
well as many other industries, moves so fast, it’s becoming difficult for the
Earth to keep up.
There is also the huge issue in
textiles with the amount of water being used for printing and dying techniques.
E-Leather is a company that have
experiment and now sells material in a way to make leather last longer. This
material has been described as, ‘bionic leather’. Made with natural leather
fibres and the power of water to produce a unique new material.
Although I don’t agree with leather,
I can see this as a much better option as companies could then meet higher
demands without using as many cow skins.
Rebecca Early is an
eco-friendly designer, mostly known for the 100 shirts projects she is running.
This is based around experimenting ways to create amazing fashion shirts from
recycled materials. On her website she says, “Over the years what began as a personal textiles recycling project, has
become an experimental and collaborative ‘upcycling’ research project”. She has
also spoken about writing a book to help designers be more eco-friendly.
I think it would be great to see
more top designers re-using material, not just for trends but because they
actually want to make a difference, as these are the people smaller companies
look to.
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